by alexcartmill | Jun 13, 2023 | Uncategorized
In January, I received an email from Claire Suellentrop asking if I wanted to manage the launch of her and business partner’s, Georgiana (Gia) Laudi, now-released book, Forget The Funnel: A Customer-Led Approach For Driving Predictable, Recurring Revenue. Forget The...
by alexcartmill | Dec 5, 2022 | Uncategorized
I look at limiting beliefs in two ways, both equally impactful. First, limiting beliefs serve as our defense mechanism for failure. It’s the things we tell ourselves that convinces us we shouldn’t move forward, or take a risk, or open ourselves up to vulnerability. ...
by alexcartmill | Nov 17, 2022 | Uncategorized
Mistake #1: Prioritizing Tactics Over Principles Principles are the what. Tactics are the how. Or, how I often think of it, principles are the “boxes to check”. Tactics are the tools we could use to check the boxes. Individual tactics are easy to teach, partly because...
by alexcartmill | Oct 24, 2022 | Uncategorized
You’re In A Storm.. ..on board a flooding boat. You’re the captain and you have your crew with you. You grab a bucket and begin to shovel water overboard in hopes to slow the fill. But you soon realize your bucket is leaking, leaving most of the water...
by alexcartmill | Oct 17, 2022 | Uncategorized
When I think about commonalities amongst successful business owners, understanding and embodying this idea stands out as one: The experience you provide your existing clients is one of your most impactful marketing campaigns. In other words, if you’re constantly...
