Everything works.
The answer to, “Does this work?” is almost assuredly yes. But it’s not the most helpful question to be asking.
“Will this work for me?”
That’s a different story and a more impactful perspective to have. And oftentimes the line of thinking that follows these two questions is drastically different.
Every tactic and strategy and process you read or see other people doing works
The real question at hand is:, “Will this tactic work for me?” Does it align with your goals? Does it highlight your strengths and suit your audience? These I can’t answer for you right now, but YOU probably can.
I’m passionate about this framing because it’s rooted in self-awareness. Taking time to look inward before you head out to hunt for the ‘best’ approach makes your search so much more purposeful.
You’re able to move forward knowing what you’re looking for vs. venturing out in a scramble for the objective ‘best’ without any direction.
And, by the way, when you live this mentality you learn that often “heading out to hunt for the ‘best’ approach” only requires a venture inward.
I can tell you now that a search for the objective ‘best’ anything is a fruitless one. It’s a never-ending, stress-inducing cycle that will leave you more confused than when you begin.
Instead first develop an understanding of your own needs and look for tools to accomplish them.
Instead of asking “Do FB ads work?” Take the time to understand the holes you need to fill to move forward and ask, “Do FB ads help me accomplish X, Y and Z?” Because FB ads do work. They do. That’s not a question. But they may not make sense for you and what you want to accomplish right now.
They very well may, but why go in blind simply because you saw them work for someone else?
It’s a relatively difficult yet simple shift in your way of thinking, but one I’d guess will have an impact on the effectiveness of your hard work.