A collection of relevant and rewarding risks.
Role: Director of Operations
When: December, 2024 – Present
Role: Advisor
When: June, 2024 – December, 2024
Website
I began supporting Conversion Crimes as an advisor, and more recently come on as Director of Operations, overseeing our systems, processes, finances, and project management.
Conversion Crimes was launched with a rebellious spirit and a clear vision: To consumerize conversion rate optimization for small businesses.
Our goal is to make usability testing the new gold standard for conversion rate optimization, save the internet from bad user experiences, and help small businesses thrive online.
Notables:
- Our initial 3-month contract has us dedicating one month to strategic planning for the business as a whole, with the following two months focused on execution.
- Client renewed contract once. After second contract, I was promoted to Director of Operations.
“I’m beyond thankful for the opportunity to work alongside Alex. I wouldn’t be who I am in my career without him.“
Amber Reynolds, Program Director @ Personal Trainer Development Center
I’m being brought on to expand MI Wellbeing’s wellness coaching branch, and manage the operations of the organization.
MI Wellbeing is a Michigan-based therapy clinic that provides holistic therapy for individuals, couples, and families. They specialize in working with neurodivergent individuals, and combine evidence-based therapies such as Cognitive Behavioral Therapy (CBT), Acceptance and Commitment Therapy (ACT), and Dialectical Behavior Therapy (DBT) with holistic practices like mindfulness, somatic work, and polyvagal exercises.
MI Wellbeing also offers individual coaching that’s geared toward implementing the work day-to-day they uncover with their therapist.
“Alex drives impact. Whether he is tasked with working on a new product or reinventing an existing one, he leads with a confident humility and a calm demeanor.“
Fabian Aird, Director of Digital Marketing @ People Corporation
Sitemap.io is a ‘full stack’ creative agency who provides marketing direction & deliverables for organizations like Kartra, Parker Communications, Sherrilltree, and more.
The team is in the early stages of scaling, and knew they didn’t have the work management infrastructure to support their growth. We’re developing & implementing Work Management processes, systems, and documentation for the Sitemap team within ClickUp over the course of 10 weeks.
“Alex is a skilled product professional and possesses the growth mindset critical to this work. I highly recommend him.”
John Gauch, Chief Operating Officer @ Synervoz
Role: Director of Operations
When: August, 2023 – May, 2024
Role: Program Manager
When: January, 2023 – August, 2023
Website
Forget The Funnel is a boutique consultancy that helps B2B SaaS teams conduct and leverage customer research to reach and retain high-lifetime value customers. I was brought on to manage the launch of the Founders’ book, Forget The Funnel, and am currently serving as Director of Operations, overseeing the team and execution of our strategic initiatives across the organization.
Notables:
- No employee turnover during tenure, lead a team of Researchers, Creatives, and Project Managers.
- Implemented and lead systems for project management, financial tracking, employee on/offboarding, and more.
- Managed our book launch & maintained 13 different Amazon #1 bestseller positions for 11 days post launch.
“Alex is an awesome person who just makes every project easy for me. Perfect colleague material.”
Joey Bene, Art Director @ Loblaw Agency
Fitness Mentors is a fitness certification and education company that specializes in fitness entrepreneurship. I serve as GM for this small and scrappy team; I’m involved in our website development, copywriting, system development, project management, and wherever else I’m needed to hit our goals.
Notables:
- Lead an organizational pivot away from a certification prep company to a certification company.
- Increased staff by 25%.
“I’ve worked with Alex on a variety of projects over the last 5 years and it’s always been a pleasure. Any team would be lucky to have him”.
Sven Drumev, Founder @ SnM Works
QuickCoach is a program-building and delivery innovation in the health and fitness space with over 22,000 users as of May, 2023. QuickCoach is a new-market innovation that operates on a freemium model. I served as the research and innovation lead from inception of idea to development of the tool.
Notables:
- Led 50+ user interviews, three commitment tests, a half-dozen concept tests, and two prototypes.
- Made multiple, major concept shifts over the course of the project based on test results.
“Alex is the best. He took a chance on me, and it’s had an amazing ripple effect on the lives of so many people.”
Nelao Nengola, Founder of Nelao Nengola International
The Online Trainer Academy is a business-development certification program for health and fitness professionals. The course sits under the Personal Trainer Development Center umbrella. In 2016 I oversaw the development of the program, then subequently ran the entire operation until 2020.
Notables:
- Developed Business Mentorship branch of the program, hired 10 staff, and oversaw mentorship for 2 years until I passed it off to my first hire.
- Over 6,100 students enrolled during my time there.
“I can’t thank Alex enough. He helped me through a lot.“
Ronald Burnett, CEO @ Strong Tribe Fitness
Primal Mobility is a mobility coaching company that helps athletes and the general population alike move pain-free, recover faster, and perform better. I’m currently serving as an advisor to their growth and new product development.
Notables:
- Advising the production of a new industry-standard Mobility Coaching Certification from the ground up.
- Beta course sold out 15 seats ($25k USD).
“Alex has the ability to make anyone feel comfortable and he possesses this positive energy that helps push you to become the best version of yourself.“
Kevin Chetaitis, Customer Service Supervisor
The National Personal Training Institute is a hands-on trade school for personal trainers. With the days split between classroom instruction and hands-on learning in the gym, NPTI provides thorough and real-world education for fitness professionals on everything from anatomy and physiology to business development.
Notables:
- Developed curriculum, exams, and projects for classes of 20-30 — both in the classrom and in the gym.
- One student dropout over the course of three semesters and 96% pass rate.
Think I could help? Get in touch
alex@alexcartmill.com