One of the most powerful, accessible, and underutilized differentiators you have is recognizing there is only one of you on this planet.
Many of the businesses we work with are solopreneurs and small service-based businesses that utilize social media to build relationships and their brand.
And an extremely impactful conversation that we have often have early on is:
There’s only one of you in this entire world, and you should utilize that. Yes, you want to provide unreciprocated value to your audience, and educate them and solve problems for them.
And yes, you want to showcase what you do and be transparent about your work.
BUT
You want to do this in a way that highlights your authenticity, that’s rooted in your own experiences and perspectives.
Another generic #fitnesstip about how to build more muscle that could be written by anybody probably won’t help you stand out, no matter how consistent you are with them.
It’s safe, and it’s predictable and it doesn’t put you in a position to field a lot of criticism, which I certainly understand the appeal..
..but it probably doesn’t differentiate your personal or professional brand.
But a #fitnesstip about how to build more muscle that’s rooted in a story around your past insecurities of being the small kid on sports teams and how that sparked your passion for fitness and helping others..
Now THAT’s a bit more interesting, relatable, vulnerable, human-like, AND your audience still took away the core value you wanted to communicate.
PLUS, when you’re building content, how much easier is it to “document” vs. “create”?
Using your experiences and authenticity as the foundation of the value you provide to your audience is a winning recipe.