by alexcartmill | Nov 17, 2022 | Uncategorized
Mistake #1: Prioritizing Tactics Over Principles Principles are the what. Tactics are the how. Or, how I often think of it, principles are the “boxes to check”. Tactics are the tools we could use to check the boxes. Individual tactics are easy to teach, partly because... by alexcartmill | Oct 24, 2022 | Uncategorized
You’re In A Storm.. ..on board a flooding boat. You’re the captain and you have your crew with you. You grab a bucket and begin to shovel water overboard in hopes to slow the fill. But you soon realize your bucket is leaking, leaving most of the water... by alexcartmill | Oct 17, 2022 | Uncategorized
When I think about commonalities amongst successful business owners, understanding and embodying this idea stands out as one: The experience you provide your existing clients is one of your most impactful marketing campaigns. In other words, if you’re constantly... 
by alexcartmill | Oct 13, 2022 | Uncategorized
The ability to stay standing amidst change, adversity, or anything outside of your norm is a skill that will benefit you in every area of life, and is a necessity for change. But there’s so much comfort in normalcy and predictability that we often struggle to see how... by alexcartmill | Aug 5, 2022 | Uncategorized
Everything works. The answer to, “Does this work?” is almost assuredly yes. But it’s not the most helpful question to be asking. “Will this work for me?” That’s a different story and a more impactful perspective to have. And oftentimes the line of thinking that... by alexcartmill | Aug 5, 2022 | Uncategorized
Gary Vee has become a controversial character over the years; he’s loud, he swears a lot, and his advice is often viewed as unrealistic. All those points could be reasonably argued, and those often are what’s argued when I hear his name brought up. But the reason... 
